Managers must adapt to survive in this evolving fundraising environment
You cannot lure investors away from the industry titans by copying them. Instead, follow a strategy proven in the natural world. Consider for a moment the finches of the Galápagos Islands. Around two million years ago, having migrated from South America, their ancestors were struggling to find enough food to eat. Ground dwelling birds that lived on a diet of seeds, the islands’ first finches scoured the land looking for food. Fierce competition meant it was hard work and delivered meagre returns.